Recruitment Marketing and Enrollment Development


Mission:

The Recruitment Marketing and Enrollment Development office supports creative and strategic enrollment and recruitment efforts. By leveraging data and technology to integrate strategic communication efforts between EM division offices, the Communications Office and academic departments Recruitment Marketing and Enrollment Development will play a lead role in S&T's ability to adapt to changing student markets and institutional priorities.

Through a strong focus on forging partnerships with external constituents, business processes, research and technology applications, Recruitment Marketing and Enrollment Development supports S&T's efforts to meet student expectations and strategic plan goals while maximizing resources.

Enrollment Development has a special emphasis on supporting efforts to increase enrollments in underenrolled degree programs and among female, low-income, minority and out-of-state students.

What we do:

  • Publications. Conceptualize, write, design, and oversee production of the campus’s undergraduate recruitment materials in collaboration with the Communications Office.
  • Websites. Conceptualize, develop, and maintain the campus’s undergraduate recruitment websites and related website content.
  • Data analysis and reporting. Research and author executive-level reports and whitepapers for S&T administrators on topics of student success, financial assistance, enrollment, admissions, underrepresented minorities, college access, branding and marketing.
  • Communication plan development. Develop recruitment publications, presentations, websites and digital media for prospective students and recruiting events. Manage all inquiry communications and assist with the prospective student CRM system.Coordinate efforts to increase enrollments in under-enrolled degree programs. Coordinate efforts to quickly and strategically address emerging enrollment-related issues as they arise. Develop objectives to increase enrollment in under-enrolled academic programs and summer camps.
  • Electronic communication. Design, author, and execute electronic communication plans (email, video, social networking, podcast, presentations, etc.) for prospective students. 
  • Campus partnerships. Serve as an EM Division liaison to academic departments, chancellor-appointed committees, and campus constituents on issues related to new student enrollment, student success and recruitment.
  • External partnerships. Work with national organizations, foundations, community organizations, partner universities, and other external constituents to build interest in STEM careers and enhance the brand recognition of Missouri S&T. Lead campus efforts with the National Consortium of Specialized Secondary Schools of Math, Science and Technology (NCSSSMST). Lead campus efforts with FIRST Robotics and VEX Robotics; including coordinating the FIRST FTC State Championship. Lead campus efforts with the Technology Student Association.
  • UM System initiatives. Participate as a member of the UM System’s Access to Success Initiative system-wide delivery team. Coordinate the campus’s efforts on the UM System’s P20 Task Force and the UM System’s Access to Success initiative to increase college participation and student success among low-income and underrepresented minority students.
  • S&T campus initiatives. Play a leading role in campus initiatives and strategic planning as requested; coordinate the campus' Noel-Levitz financial aid leveraging audit and related strategy implementation.
  • Pre-college programs and partnerships. Work with others in the EM Division to identify, market, and implement new programs.